I Read the News Today, Oh Boy...

The following is the opinion of the author only. It should not interpreted as a view represented in any way by The Wilders or it's members (except for me that is...)

I got an email a couple of weeks ago from the advertising department of No Depression Magazine. Seems that the flagship publication of the alternative country genre (as they said, "whatever that means"), is ceasing publication next month due to declining ad revenue. This can only mean one thing- alternative country is officially dead. And there's a part of me that says, "good riddance".

I mean, who came up with the bright idea that we NEEDED an alternative to country anyway? Wasn't COUNTRY good enough on it's own?
Well, I guess it wasn't.

As early as 1985, just as the first baby boomers moved into their forties, the sound of commercial country music started to take on a strange dissonance- it began sounding more like rock and roll. Twangy telecasters gave way to distorted Les Pauls. Outlandish sequin-studded suits and stacks of huge hairspray-solidified hair, gave way to scrubby tight-fitting stone-washed jeans, six-pack abs and the ubiquitous oversize black cowboy hat and omnipresent goatee. As the years progressed, the quaintly-old, brightly-lit stages featuring backdrops of rural simplicity, gave way to full-on rock and roll stage shows. Towers of Marshall stacks lit by dizzying laser lights and exploding smoke bombs painted a new backdrop of excess and self-indulgence. And, at the forefront, there was good old Garth Brooks swinging on a rope above the crowd with a shit-eating grin on his face and a wad of $1000 bills in his back pocket. By 1994, things had worsened to the point that the Country Music Association's Best Album of the year was "Common Thread: The Songs of the Eagles". sigh...

At the time that No Depression began publishing in September of 1995, the country music industry had pretty much wrung all of the GOOD out of good old country music.

I guess it isn't that surprising that a magazine proclaiming an alternative to this, so called "new country", would find a willing audience. This alternative to country music was spearheaded by a young and resourceful contingency of disenfranchised punk rockers- kids who grew up with commercial rock forced down their throats, who were looking for something with more substance to hang their trucker hats on. Already sick to death of mainstream rock, this wayward generation looked backward for new musical inspiration. They found it in the true sounds of 1960's country icons like Johnny Cash and Merle Haggard. They found it in the "don't take no shit" attitudes of the 70's outlaws like Willie Nelson, Hank Williams Jr., and Waylon Jennings. And they especially found it in" God's singer of songs", Graham Parsons, who 20 years before, had stuck his dirty hippie thumb directly into the eye of the overproduced ultra-conservative Nashville establishment of the late 60's. These artists were embraced, celebrated and imitated by hundreds of new bands- formed in garages and dorm rooms across the nation. Combat boots and flannel shirts were readily traded in for cowboy boots and fine western snap shirts; solid-body multi-pointed rock and roll guitars were swapped for simple acoustics and banjos. And new songs about drinking and fighting, fighting and loving, and loving and losing, were added to the existing mountains of old country standards- just ripe for the picking.

It was a good run. But 23 years later, alternative country is dead. No Depression is shutting it's doors for good. And WHY IS THAT A GOOD THING?

Because for 23+ years, the corporate interests in Nashville have essentially been given a free pass to promote whatever bullshit makes money the easiest. In this model, substance is the last thing in anyone's mind. Just check out CMT sometime.

I think its time for a return to a country music that actually acknowledges there is sadness and heartbreak in the world- not just sexy trucks and bloated myspace profiles.

The "alternative country" movement was a shining example that this music is still very much alive. Now that "alternative country" is dead, can we please have our country music back?